AI Processing Disclosure

Last updated: September 24, 2026

MasquePlay uses AI as a core part of how the service works. This page explains what AI does and doesn't do. We may add or change AI features over time; the commitments in What AI never does apply to all of them.

How AI is used in the app

Personas. The fictional characters you see in the app — their names, bios, and photos — are AI-generated. They are entirely fictional. Any resemblance to real people is coincidental.

Preference matching. When you swipe on personas during setup, we use that to personalise which characters appear in your daily pool. This runs entirely within our own systems — nothing is sent to a third party.

Conversation starters. When a new roleplay chat opens, we may suggest an optional opening line based on the two matched personas. You can ignore it and start the chat however you like.

Message rewrites. While composing a message you can optionally tap "Rewrite" to have AI rephrase your draft in the voice of your chosen persona. If you use this feature, your draft text and a short window of recent messages from that chat are sent to a third-party AI provider to generate the rewrite. Those messages may include personal details if you or your partner typed them into the chat. No rewrite runs unless someone taps the button — but because the request carries recent chat context, messages you wrote can be sent when your partner asks for a rewrite, not only when you do.

Scene direction. In an active roleplay you can optionally ask for direction: suggestions for what your character could do next. If you use this feature, recent messages from that chat and the scene's ongoing context are sent to a third-party AI provider to generate the suggestions. As with rewrites, that context can include messages written by either of you, so your partner requesting direction can send messages you wrote. A suggestion changes nothing in the chat until you choose to send it.

Additional persona photos. If you request an extra photo for a matched persona, AI may generate that image using the fictional persona details, selected scene, and an existing fictional persona image as reference.

What AI never does

• Run message rewrites or scene direction on its own (both run only when one of you taps the button — though either partner's request sends recent chat context, which can include the other's messages)
• Play your partner, or send a message as either of you without that person sending it
• Add account fields like your email address or date of birth to AI prompts
• Make decisions that affect your account
• Use your conversations to train MasquePlay's own AI models, or sell them

Third-party AI

We use third-party AI providers to generate persona content and to power AI features in the app. We may change or add AI providers over time.

For persona generation and additional photos, prompts are based on fictional persona material. For roleplay writing tools, prompts can include the draft and recent chat messages when needed for context. We do not add account fields like email address, date of birth, or payment information to AI prompts.

We use provider API terms and settings intended to prevent content we send from being used to train their models, subject to each provider's current terms. Providers may retain API inputs and outputs for a limited time for abuse monitoring, security, or legal reasons.

We may use de-identified data to test and improve our AI features, as described in the Privacy Policy.

Legal basis for AI processing

AI-generated personas and matching are core to MasquePlay: they are required to provide the service you signed up for. Optional AI features, like message rewrites, opening lines, and additional photos, run only when you choose to use them. By creating an account you acknowledge that AI processing is part of MasquePlay and is described above.